Frame Heating and Cooling is a third-generation, family-owned HVAC company serving residential and commercial customers throughout Southern Tennessee and North Alabama. Since opening in 2019, the company has built its reputation on honest service, dependable workmanship, and fast, personalized customer care.
In 2024, Frame Heating and Cooling joined the OPTIMA™ Premium Visibility Program with a goal shared by many local service businesses: increasing their online visibility and making it easier for potential customers to find them when searching for HVAC services.
Before OPTIMA™, the company was not appearing prominently in category-based searches, limiting its ability to connect with customers actively looking for heating and cooling solutions. Today, Frame Heating and Cooling is now the only result for HVAC Contractor in Kelso, TN, and they are being recommended to potential customers in Google’s AI-generated search overview.
With OPTIMA™, they’ve experienced substantial growth in their online reputation. They started with a 5-star Google rating and only 14 customer reviews. Today, they have more than 100 Google reviews recommending their services, while continuing to maintain that same impressive 5-star standard.
For a growing, family-owned business, this increased visibility means more opportunities to reach qualified local customers, strengthen brand awareness, and compete more effectively in today’s digital landscape. With OPTIMA™, Frame Heating and Cooling has transformed its online presence, helping ensure that when customers need HVAC services, they’re able to find a trusted local provider quickly and easily.
