When Joe’s Discount Tree & Stump Service from Wheatfield, IN joined OPTIMA™ in July of 2015 the business was invisible in the online world. A typical Google search for his name and community, like most consumers perform billions of times every day, returned…nothing. No business information, reviews, photos, or description of the services Joe’s Stump Removal has been providing for years showed up. Even crazier, this lack of information was true across other major search engines as well — including at Yelp, Bing, and Apple Maps. As a result Joe’s Discount Tree & Stump Service was virtually unfindable.
Like many service businesses, tree service providers rely on emergency customers inconvenienced by an urgent situation — like a tree fall in a storm. These good customers need to find them quickly and easily Google calls this brief period, when the intention to becomes the selection of a provider, the Zero Moment of Truth. A desperate customer needs to be connected with a trustworthy, credible local provider to solve their problem. Online listings that appear professional, accurate, and reputable rank higher and create a WIN at the Zero Moment of Truth. Now after 7 years with his OPTIMA™ program and happy with his 4.7 Google star rating, Joe, the owner, knows it is more important than ever to have his online presence and reputation continuously and professionally managed to keep his success going.
