Reputation

How We Help.

Visibility
93%
of Online Experiences begin with a Search Engine
59%
of consumers click on one of the 1st 3 Listings

OPTIMA Professionally Enhances Your Online Listings

Officially verifying, enhancing, and managing your online listings content dramatically improves visibility.

5 Common Reasons Why a Business is Invisible Online

1. The business has not been officially verified at Google or several of the other influential search sites.
2. Important business information is inconsistent or incomplete across the major search engines.
3. The business is not managing their listing and has not provided unique or fresh content in over 90 days.
4. Stock images are used to present the business to the public instead of true, authentic photos taken on site.
5. Other credible, highly authoritative sites are not back-linked to that business.

OPTIMA officially verifies, fully enhances, and professionally manages your business listings, profiles, and photos on influential search engines

<p>Enables users to search the world’s information, including webpages, images, and videos. Accepts your logo, pictures, hours of operation and natural language business description. (RANKED #1)</p>

Enables users to search the world’s information, including webpages, images, and videos. Accepts your logo, pictures, hours of operation and natural language business description. (RANKED #1)

<p>Hugely influential business search and review site. Members share their favorite recommendations. Apple’s iPhone & iPad use Yelp business listings for local search results. (RANKED #31)</p>

Hugely influential business search and review site. Members share their favorite recommendations. Apple’s iPhone & iPad use Yelp business listings for local search results. (RANKED #31)

<p>Search engine developed by Microsoft. Microsoft desktop and laptop computers, Windows Phones and the increasingly popular Surface Tablet all use Bing as their default search site. (RANKED #10)</p>

Search engine developed by Microsoft. Microsoft desktop and laptop computers, Windows Phones and the increasingly popular Surface Tablet all use Bing as their default search site. (RANKED #10)

<p>Apple Maps is the default mapping program for iPhones and iPads. Claiming literally puts your business on the map, with a clickable pin that expands to show key information.</p>

Apple Maps is the default mapping program for iPhones and iPads. Claiming literally puts your business on the map, with a clickable pin that expands to show key information.

<p>Here is the world’s leading location platform company with a strong presence in the automotive industry.</p>

Here is the world’s leading location platform company with a strong presence in the automotive industry.

<p>TripAdvisor, Inc. is an American travel and restaurant company that shows hotel and restaurant reviews, accommodation bookings and other travel-related content. It also includes interactive travel forums.</p>

TripAdvisor, Inc. is an American travel and restaurant company that shows hotel and restaurant reviews, accommodation bookings and other travel-related content. It also includes interactive travel forums.

<p>Use Foursquare City Guide to get reviews, recommendations and directions to the best hotels, restaurants, events, nightclubs, shops, services and more.</p>

Use Foursquare City Guide to get reviews, recommendations and directions to the best hotels, restaurants, events, nightclubs, shops, services and more.

<p>A great site for local business and neighborhood level referrals and targeting, NextDoor is the “neighborhood hub for trusted connections and the exchange of helpful information, goods, and services.” Nearly 1 in 5 US households are already active on the site.</p>

A great site for local business and neighborhood level referrals and targeting, NextDoor is the “neighborhood hub for trusted connections and the exchange of helpful information, goods, and services.” Nearly 1 in 5 US households are already active on the site.

Third-party trademark references shown do not constitute or imply affiliation with, endorsement or recommendation of American Marketing & Publishing, LLC by the respective trademark owners, or the respective trademark owners by American Marketing & Publishing, LLC

What are Five Key Factors Search Engines Use to Rank Local Businesses?

01. Proximity

Location of the searcher to a business address is perhaps the most influential factor in whether a business pops to the top of an organic (non-sponsored) search result. Our OPTIMA™ team helps businesses every day to get their map pin and service area corrected and completed online, and consistent across multiple sites.
LEADING TO BETTER VISIBILITY AND MORE CUSTOMERS.

02. Freshness of Information

Stale content is the “kiss of death” for strong online visibility and ranking well. If a business profile at a search site or maps platform is never updated, managed, or kept up-to-date, sites like Google know it, and visibility suffers because the sites don’t want to be presenting information that is dated and potentially inaccurate. One of the best aspects of OPTIMA™ is that all clients are assigned an Account Manager, and the AM proactively reaches out to clients on a regular basis to suggest new seasonally relevant changes — whether to services, photos, products listed, or parts of their business description.
LEADING TO BETTER VISIBILITY AND MORE CUSTOMERS.

03. Engagement

Engaging content drives visibility! Images, reviews, review responses, videos, posts, a website, great information about products and services, a menu, these all keep a prospective customer engaged and learning more about the business and importantly DRIVING UP that business’s ranking. Our OPTIMA™ programs promote engagement by adding and updating listings content with photos, posts, a business description, and reviews.
LEADING TO BETTER VISIBILITY AND MORE CUSTOMERS.

04. Authenticity

Is the content authentic and original? OPTIMA™ populates listings with authentic original images for listings, drives increased reviews and review responses, and delivers regular posts and announcements which all feed the search engine algorithm demand for authentic, unique, original content.
LEADING TO BETTER VISIBILITY AND MORE CUSTOMERS.

05. Credibility

Is this business trustworthy? Search engines use algorithms to create a credibility score for businesses that have actively managed listings with frequent updates and new information; the score goes up for businesses with a high number of credible, relevant positive reviews and review responses; and the algorithm rewards businesses with product and service descriptions that fit closely with the primary category selected. By updating information consistently across multiple search engines, driving reviews and making review responses easy to add, OPTIMA™ really helps businesses with their credibility for search engine ranking, but most importantly with their future customers!
LEADING TO BETTER VISIBILITY AND MORE CUSTOMERS.

The OPTIMA Approach to getting a business found online

We Complete the Official Verification Process for You.
step 1

We Complete the Official Verification Process for You.

Our in-house team works with each influential search engine’s unique guidelines and requirements to verify your business listing information fast, accurately, and consistently across all sites.

We Fully Enhance Your Business Listings and Build Out Your Business Profiles
step 2

We Fully Enhance Your Business Listings and Build Out Your Business Profiles

OPTIMA™ builds a comprehensive and professional business profile for your business at each site, that includes your company’s services, brands, location information, photos, and a natural language business description.

Consistently Manages your Business Listings
step 3

Consistently Manages your Business Listings

We clean-up, update, and help maintain accurate online information about your business. Every customer is assigned a dedicated Account Manager to assist with keeping your business information fresh, consistent, and professional, and to continually update your pictures, hours, brands and services in a seasonally appropriate way.

WE DELIVER RESULTS.

Before

After with OPTIMA

Ugly Tuna Sushi

“Ugly Tuna Sushi went from low visibility online to a fully built out and enhanced Google Business Profile and website.”

Before

After with OPTIMA

Rule Construction, Ltd.

“Rule Construction, Ltd. rises through the ranks clutching the first spot on Google when you search for excavating in their area!”

Before

After with OPTIMA

MJ Realty Group

“MJ Realty Group improved their online visibility with the creation of a fully enhanced Google Business Profile.”

Before

After with OPTIMA

The Piercery

“The Piercery goes from invisible online to top spot with OPTIMA program!”

A Program For Every Business.


This program is designed for businesses who are ready to significantly improve their online visibility and begin cultivating a positive and highly credible online reputation.

This program is designed for businesses who are ready to significantly improve their online visibility and begin cultivating a positive and highly credible online reputation.

Premium OPTIMA™ is designed to allow your team of dedicated Account Managers to cover all your visibility and reputation management needs.

Premium OPTIMA is designed to allow your team of dedicated Account Managers to cover all your visibility and reputation management needs.

Our Best Value Program, Platinum OPTIMA™ is designed to significantly enhance your online presence and reputation with ongoing support from your team of dedicated Account Managers and a Rich Content Website tailored to fit your business’s brand.

Our Best Value Program, Platinum OPTIMA is designed to significantly enhance your online presence and reputation with ongoing support from your team of dedicated Account Managers and a Rich Content Website tailored to fit your business’s brand.