Who We Help.

Wedding dress shopping is a special experience that many look forward to for their whole lives. Purple Door Bridal Boutique offers a unique experience for this special occasion. Owner Tracy O’Brien opened her doors in 2018, offering Lowell, IN, formal gown shopping with a twist – this boutique is a consignment shop!

Shortly after opening their doors, Tracy signed up with Premium OPTIMA™. One of the standout features of OPTIMA™ is lead capture, which allows customers to reach out round-the-clock with their inquiries through the Purple Door Bridal Boutique’s OPTIMA™ Website. For a consignment shop like Purple Door Bridal Boutique, there are many leads to capture, as customers are looking to buy as well as sell dresses.

• Hi, I have a wedding dress from 2005 that was dry cleaned and boxed in a seal tight package that does nothing but take up space in a closet. I was wondering if you buy used wedding dresses or if you know of a shop that does. Look forward to hearing from you.
• Hi, can I sell my prom and homecoming dresses to your business?
• Hi! My mom is getting married on 6/29 and we’d like to come look for a dress for her, myself and my daughter. Do you have availability on Monday 2/19 or on Friday 3/1? Thank you!

These hot leads are all potential customers who are reaching out to know more about the Purple Door Bridal Boutique! In a year, Tracy has captured 91 leads through her OPTIMA™ website. All of those leads go directly to Tracy’s inbox, ensuring she never misses out on a business opportunity.