Arizona based Scottsdale Bedrooms purchased the Premium OPTIMA™ Program in October 2018. Owner Travis Kroodsma was frustrated trying to keep up with his online presence while filling orders, serving customers, and managing his very successful luxury mattress business. Like many independent retailers today Scottsdale Bedrooms faced some serious online issues. First, although Travis diligently updated the listings for Scottsdale Bedrooms when he changed the business name, old listings with the former business name persisted on multiple search engines. Second, his Apple map placement pin continued to be incorrect, sending customers to his old location. Unfortunately, despite Kroodsma’s efforts, when consumers searched for him or a competitor, they still often found old, out dated, or inaccurate business information. This inconsistency across search engines suppressed his SEO and caused many missed opportunities for customers to choose his business over his competitors.
Google calls the time when intention meets selection The Zero Moment of Truth. In this brief, either your business gets the call or your competitor does. For a business to win in this moment, a consumer needs to (a) find your business information and (b) perceive it to be professional, credible, and attractive.
Within a couple days of Scottsdale Bedrooms’ enrollment with OPTIMA™, our verification team found and removed duplicate and inconsistent listings on Google, Bing, Foursquare, Manta, Merchant Circle and YP! They updated his Apple Map location, added imagery, and wrote a more comprehensive business description that reflected his services and brands giving Travis peace of mind that he was no longer losing business at that critical Moment of Truth.
