When Sternquist Garage & Tire, located in Boone, IA was approached about purchasing an OPTIMA™ program, owner Don Elsberry asked himself “Why do I need to be found online?” Sternquist Garage & Tire has been changing tires and fixing cars for over 90 years, so people know them, trust them, and word of mouth makes up the majority of new customers. What many business owners may not realize is that consumers utilize online searches to guide purchasing decisions even from someone they know and trust. Even when a consumer looks for a specific business online today, they get more answers and options than most business owners realize. Often, even if someone goes online intending to call you, a customer will often find themselves reading your reviews, looking at your images, and checking out the convenience of your location, and even checking out other options. All these culminate in a consumer’s decision to buy…or not.
Prior to having OPTIMA™, Sternquist Garage & Tire only had 3 Google Reviews and no featured images. Don’s great word of mouth reputation and consistent, dedicated service to customers cultivated over 90 years in business needed to be translated online. Today, assisted by their dedicated OPTIMA™ Account Manager and the OPTIMA™ reputation management tools, they have collected over 76 positive reviews displayed prominently on their mobile optimized OPTIMA™ Testimonial Page. For the on-the-go consumer, finding Sternquist Garage & Tire is easier than ever before allowing Don to keep winning customers and continue building on his 90 year tradition of success.
Fresh, consistent, and professional content, great images, and reputation monitoring with OPTIMA™ all help your business get started or remain on top, so when customers go online you WIN the call!