Since Melanie and Matt started Peterson Plumbing, Inc. in Fulton Illinois nearly 25 years ago, the world of available options to promote their family business has changed dramatically. Where they used to spend the majority of their ad dollars on print advertising, they knew that in 2017 they really needed to shift dollars toward more effective management of their online presence.
When Peterson Plumbing joined OPTIMA™ in September of 2017 they had already succeeded in claiming their business with Google and they understood the importance of improving their online visibility and reputation — but they were not sure what steps to take next to continue enhancing their online visibility.
Our OPTIMA™ program armed Melanie and Matt with a variety of easy-to-use tools to assist them in gaining more positive reviews. Like most of our customers, they found that the most valuable aspect of the program was their dedicated Account Manager — whose helpful coaching, advice and ability to execute important updates to hours, photos, and review responses come with the program at no additional charge. In a short time, Peterson Plumbing, Inc. went from a 2.5 Google Star Rating with only 2 mediocre reviews to an incredible 4.9 Google Star Rating and 20 Reviews, showcasing the truly stellar service that Peterson Plumbing provides for their customers. Now, that their online presence reflects the reality of their business the majority of their customers come from online searches and the owners couldn’t be happier with their results.
Being visible quickly and easily online, combined with the ability to highlight your great reputation creates a WIN for your business at the Zero Moment of Truth — when consumer search intention becomes ready to buy selection. Let OPTIMA™ help you win today!
