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With OPTIMA™ reputation management Reds Alehouse wins more of the 94% of diners who decide based on reviews alone
With OPTIMA™ reputation management Reds Alehouse wins more of the 94% of diners who decide based on reviews alone

While every business owner agrees that excellent online visibility drives customer traffic, Restaurant owners in particular know that online visibility makes the difference between business success or failure. Reds Alehouse in North Liberty, IA joined OPTIMA™ nearly 5 years ago to solve their visibility problem and make sure that customers found them instead of their competition. Our expert Account Managers have assisted thousands of restaurants in improving their online visibility. We know that deciding on a restaurant is one of the quickest online transactions performed by mobile customers, fueled by an easy to click phone number, click through driving directions, and the number of reviews and star rating.

To tackle Reds Alehouse’s mediocre online visibility at the start of the program, the OPTIMA™ verification team focused on updating their information to highlight the restaurant’s specialty microbrews, classic setting, and delicious food. We combined this richer profile data with attractive original imagery to create a compelling and consistent presence across major search engines.

Most business owners know reviews matter — but are often shocked by the statistics on just how much influence on spending that reviews have. An astounding 94% of diners will choose a restaurant based on online reviews alone. OPTIMA™ equipped Matt, the restaurant owner, with an arsenal of tools to quickly and easily jump start the Reds Alehouse online reputation and paired him with a dedicated Account Manager for coaching, advice and a team to get the job done. Today, Red’s Alehouse sports a 4.6 Google star rating and 1,292 Google reviews, winning the customer call again and again.

Like so many businesses we help, Red’s Alehouse was not well represented online when we first met…and it was hurting their customer traffic. Visibility and Reputation Management involve fixable challenges and creates great business outcomes. OPTIMA™ makes it easy, quick, and affordable for business owners.

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