Online presence for businesses, while its significance is seemingly obvious to some, is still a relatively new concept. Maintaining a proactive online presence is fundamental to local marketing and can make all of the difference in a business’ continued success. No one knows this more than the owners of Hillview Garden & Floral in Bowling Green, Kentucky. Hillview Garden & Floral signed on with OPTIMA™ Online Visibility and Reputation Management in 2018 and has seen continuous, positive results.
Hillview Garden & Floral continues to maintain a 5 star rating with their customers; and even more impressive is Hillview’s click to call stats: 350 since signing on with OPTIMA™ in 2018. These are phone calls that Hillview Garden & Floral receives directly from their Google listing. An orderly, complete Google listing can make all the difference in gaining a customer’s attention. According to Google, complete business profiles on Google are 2.7 times more likely to be considered reputable, 70% more likely to attract location visits, and 50% more likely to lead to a purchase. Complete listings get on average 7 times more clicks than empty listings! For Hillview Garden & Floral, a complete and accurate Google listing has a direct correlation to an increase in business.
Additionally, Hillview Garden & Floral has captures 37 leads through the OPTIMA™ Program. These are direct messages sent to the business, opening up a line of communication between owner and customer and increasing the probability of a sale.
With OPTIMA™, a dedicated Account Manager will maintain a proactive, reputable online presence for your business, making the service an essential asset to any local business in an increasingly online world.