OPTIMA™ Insider.

The season is changing and your business is no exception! All around the world, consumers are getting excited for the new season, and your online presence is due for a refresh to match changing consumer trends. Whether that includes updates to your hours, new seasonal services to highlight, or fresh imagery and content to publish, now’s the perfect time to make sure your business is set to meet your customers’ needs!

Why Are Seasonal Updates Important? Imagine This:

It’s a cold Sunday evening. The kids are in bed early, with school the next morning, and reports of a blizzard are rolling in on the nightly news. A single mother, already overwhelmed, starts the urgent search for snow removal services in her area.

She’s not going to have the time, nor energy, to scroll through countless search results leaving her overwhelmed and without a solution. She’ll head straight to the listing with the freshest imagery and updated seasonal services highlighting snow removal and plowing services, and the business with the extended seasonal hours that match her busy schedule.

Changes in season bring new opportunities to businesses across various industries. Consumer excitement around new seasonal scents, flavors, and experiences lead to a rise in demand, and weather-related emergencies sky rocket with the change in climate. Getting ahead of the surge and updating your business details now, will make it far easier for customers, like our single mother, to find you online when they need you the most.

We know that navigating these updates might seem daunting, but we’re here to help! Our team of experts have put together a handy Seasonal Success Checklist, filled with easy, actionable steps and reminders to prepare your business to thrive this season!

Seasonal Success Checklist

• Update Your Business Hours — Make sure that your customers know when you’re available, whether you’re extending your hours for the season or reducing them on the holidays. Keep an eye out for our Holiday Hours email from the OPTIMA™ Services team to easily update your holiday hours!
  
• Highlight New Seasonal Services — If your business offers new products or services tailored to this time of year, make sure that you’re updating them so that customers never miss out.
• Kick-Off Seasonal Events & Promotions — Get the word out about any seasonal events or promotions that you’re running. A well-timed promotion can drive more customers to your business!
• Update Your Imagery — Before all of the leaves fall from the trees, get any updated photos over to your Account Manager.
• …and work closely with your Account Manager to make the most of these changes!

OPTIMA™ Client Testimonial

Vision Lawn & Landscaping, L.L.C. in Luzerne, PA

“I am forever grateful for OPTIMA™ and for receiving that phone call from my Account Manager, Angelica. I have so much going on next year that I’m already booked out until July—it’s that busy! I am now able to screen my clients and be in a position to pick and choose who I work with. I’m able to cherry pick—I’ve got 7 retaining walls scheduled for spring, and I’ve maybe only done 10 in the last 5-7 years. It’s a very, very big deal for me! I had a guy book an appointment who found me on Google for a commercial snow removal contract. He said my business popped up and my website said commercial snow removal—a six figure commercial property contract just because I showed up for snow removal! This year is going to end as one of my best, and I can’t wait for an even bigger 2024!” —Branden Materniak, Owner and Founder

Are You Ready for the Season?

Don’t miss out on the opportunities the changing season brings! Connect with your Account Manager today to update your business details and stay ahead of the competition.

If you’re looking for more ways to boost your business this fall, explore our seasonal advertising solutions below to discover exciting options that can help your business stand out this season!