When a customer searches for Automotive in Old Hickory, Tennessee they will find 160 reviews, many of which describe the “fast, fair and affordable service” customers receive when bringing a car into Mark’s Automotive Repair Center. When owner, Mark Fulks, signed up for the Premium OPTIMA™ program less than a year ago, he already knew and believed in the value of online presence management — he had achieved 82 reviews in his self-managed program. By allowing our OPTIMA™ team to take over, Mark hoped he would save time and get better results while continuing to stay on top of his page ranking. In less than a year, his hopes were realized. He doubled his reviews to 160 and moved up his rating to 5 stars, while continuing to maintain his #1 local listings ranking status.
OPTIMA™ provided Mark’s Automotive Repair Center with easy-to-use Reputation Management tools and paired him with a dedicated Account Manager that assisted his staff with creative ways to drive important and honest customer feedback online — from creating customer feedback and Testimonial Page Websites to helping respond to reviews in an effective and professional manner. The response from customers has been enthusiastic and gratifying to all the hardworking team members at Mark’s Automotive. Proactively managing your online reputation, cannot be underestimated, even if you think your business already looks great.
Consistently maintaining your information online keeps your business information fresh and makes it relevant and important in the constantly changing search engine environment as a customer searches for you or a competitor. Mark’s Automotive Repair Center experience with OPTIMA™ shows that small, positive movement means real world revenue for any business.