Like nearly every new business, Carlins Concept Spa and Salon faced the uphill battle to gain reviews and establish a high listings rank in the very competitive Salon category. Even though she was a successful entrepreneur, the owner felt a bit overwhelmed by the inconsistent advice about how to successfully navigate the ever changing online ecosystem. After meeting with one of our OPTIMA™ sales representatives, Laura enrolled the Salon into the OPTIMA™ program in November of 2018 when her business was just a few months old.
We know that establishing trust and credibility online, particularly for a new business, drives visibility and customer engagement resulting in a winning online presence. Within hours of receiving the Carlins Concept Salon business information, our Verification Team went to work, creating consistent and accurate online listings and profiles for the salon with attractive onsite imagery, a list of spa and salon services, and a fully enhanced business description across the internet’s most influential search engines. We provided the business with a powerful set of reputation management tools, as well as a mobile-optimized Testimonial Page Website – built to automatically fit the screen of mobile phones, tablets, or computers. All of this allowed Laura to effectively tell the story of Carlins Concept Spa and Salon. After just 5 months with OPTIMA™ Laura shared that they have seen a significant increase in customer traffic and consistently pick up customers new to the area who found them online.
Whether you are a new, established, or “been around forever” business, fresh, consistent, professional online listing information and a proactively managed reputation remain vitally important to your business success. OPTIMA™ helps over 10,000 businesses correct, improve, manage, and maintain their online presence ensuring that business owners, just like you, are putting their best foot forward online.
Listen to Carlin’s Concept Spa and Salon describe how OPTIMA™ helped make them more visible online.