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Family owned bookstore sees increase in business from leads provided through OPTIMA™ Program!
Family owned bookstore sees increase in business from leads provided through OPTIMA™ Program!

Bob’s Bookstore, established in 2015, signed on with OPTIMA™ in 2018 and continues to see positive results related to their online presence. Information provided to customers online is especially important for a bookstore that offers so many additional services. In addition to the typical retail environment, Bob’s Bookstore also hosts book clubs, writers groups, poetry nights, and book signings. All of this information (and more) is available on Bob’s Bookstore’s Testimonial Page, included with the OPTIMA™ Program, that also doubles as the business’ main website. OPTIMA™ Testimonial Pages are maintained by a dedicated Account Manager who will do all of the heavy lifting for their client and will regularly touch base to make sure all client expectations concerning Online Visibility & Reputation Management are exceeded. Bob’s Bookstore has received an impressive 2,441 views to their Testimonial Page and continues to hold a 4.8 star rating on Google with double the amount of reviews submitted since signing on with OPTIMA™ in 2018.

Through their Testimonial Page, Bob’s Bookstore has been able to capture 37 leads. These are messages, requests, and inquiries from customers that go straight to the business owner! This easy, direct line of communication is an essential asset for any business to have, and has certainly paid off for Bob’s Bookstore.

Below are a few of the great leads that Bob’s Bookstore was able to capture with the OPTIMA™ Program:

“I was wanting to see if there was a way to buy online from your bookstore or order through mail. Was wanting to keep business here at home with local bookstores.” 4/10/2020 @ 5:07PM

“I am looking for any of the “I Survived” books written for 3rd graders and higher. Please let me know if you have any and how much they cost. Thank you so very much!” 11/01/2020 @ 7:56 PM

“Hi! I was wondering if you had War Storm by Victoria Aveyard. It is pretty new, but I figured I would check just to see! There are multiple people in front of me on hold for the ebook at all of the libraries I belong to.” — 10/24/2020 @ 1:45 PM

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