Doug, the owner of Big Grove Brewpub, in Solon, IA joined OPTIMA™ July of 2015. When Big Grove started with OPTIMA™ Doug had already successfully managed the restaurant’s reputation to a 4.5 Google star rating and 20 Google reviews. He knew that he was still losing out online to other competitors with higher ranking and more reviews and wanted to take his restaurant’s online visibility and reputation to another level.
When it comes to the restaurant industry, reviews and responding to reviews really matters! For example, just a half star difference on a Yelp review rating can create a 27% swing in traffic to a restaurant. 94% of consumers select a restaurant based only on the reviews, and 53% of customers posting a review expect a business to respond within one week. Our expert OPTIMA™ team understands how critical reviews and review responses are to driving online reputation success.
Today, Big Grove Brewpub has a 4.7 Google star rating and has captured over 600 Google reviews which keeps them winning at the Zero Moment of Truth — that moment when consumers to online to make a decision about where to dine. With the OPTIMA™ real time reviews monitoring and review response assistance from their dedicated Account Manager they are able to engage with their customers and win new customers day after day.