For a small, mother-and-daughter-owned business like Back Home Bakery Cafe in Crestview, Florida, there is always plenty to do! Finding time to keep business listings updated, add fresh photos and seasonal content, and stay on top of online reviews can be a challenge when your focus is on running the business.
That’s why Back Home Bakery signed up for OPTIMA™ in October 2024, because they needed support keeping their online presence fresh and up to date, without adding another task on their plate.
One area of their work with OPTIMA™ where they’ve really seen this support lead to results is with their reputation management service. Before we started working together, Back Home Bakery had a 4.8-star rating on Google, which they’ve maintained while growing from 181 Google reviews to 261—that’s a 44.2% increase in reviews! They also leverage their Review Response Portal to keep up with and respond to reviews, continuously engaging with customers and building their online credibility.
Owner Kimberly Howard has seen firsthand how much easier reputation management can be with the right support and tools. Recently sharing,
“I absolutely love the Review Response Portal—it makes replying to reviews so much easier than logging into Google My Business. The personalized response option is a huge plus and saves so much time. I also really appreciate that I can easily edit the responses or create my own when needed. It’s incredibly user-friendly and has simplified my workflow tremendously!”
In the last year, Back Home Bakery Cafe has seen incredible success on Google with more than 100,000 Search and Maps appearances, driving over 950 calls, 2,000 direction requests, and delivering 47 new reviews.
We’re so honored to spotlight Back Home Bakery Cafe this month and to partner with them as they continue to grow and succeed. Kimberly says it best: “It is nice to know we have someone in our corner.”
